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#SMPro Social Media Spotlight: Jonathan Payne
1 year, 6 months ago 0

As part of the #SMPro Social Media Spotlight Blog Series, this interview highlights Jonathan Payne, digital marketing consultant and founder of My Social Game Plan.   My Social Game Plan is a digital marketing blog helping businesses and social media marketers build their online presences one step at a time.   Below, Jonathan discusses his [...]

B2B Marketing, Social Media, and ROI
1 year, 6 months ago 6

The debate rages on: “I want to measure social media ROI (Return on Investment), but I am not sure whether such a thing even exists in B2B Marketing”?! I curate plenty of articles and participate in plenty of Twitter chats, but have yet to hear a definitive answer to this question. This debate will never [...]

Positive Impacts of Google+ on B2B Marketing
1 year, 7 months ago 10

  Sam Fiorella, a Partner at Sensei Marketing, a customer experience consultancy with offices in Toronto and New York, recently wrote an article for The Huffington Post which made me smile. Really smile. Sam writes content about social media and related topics within the B2B marketing sphere. His recent article for The Huffington Post touches on [...]

How Social Businesses Monitor the Buzz
1 year, 7 months ago 2

  What’s the buzz? In business, anything you say potentially affects your corporate reputation since you represent your company. The same can be said for what others are saying about your business. Being a social business involves more than networking and engaging with your followers. It is also very important to know what people are saying [...]

Advice for First Time Content Marketers
1 year, 7 months ago 1

Content marketing can be a great strategy to increase website traffic and raise brand awareness across the internet. While it is still a budding industry, there are key ideas to keep in mind in order to be successful. Lauren Carlson of CRMSoftware.TV recently sat down with marketing expert Joe Chernov to discuss the “sampler platter” [...]

CEO Marketing
1 year, 7 months ago 0

************************************************************************************* I am pleased to introduce a new post for our site by OnTarget Partners CEO, Ed Trachier. B2B Inbound Online is a division of OnTarget. Ed provides some excellent insights on marketing to CEOs in this post.  - Jennifer ************************************************************************************* Marketing to the top is not easy. CEO marketing requires unrelenting patience and tenacity. [...]

Make Best Use of SEO Tips to Drive Traffic
1 year, 7 months ago 2

************************************************************************************* I am pleased to introduce a new guest-blogger for our site, Shopie Adams.  Shopie provides some excellent SEO tips in this post.  - Jennifer ************************************************************************************* Every affiliate marketer needs a website and Search Engine Optimiser to enhance the organisation’s website to drive more traffic towards it. Both the tasks require a certain mount of [...]

Content Curation Sources for Online Marketers

  Content and online marketing go hand-in-hand. Hundreds of bloggers are creating their own content, either for personal or business blogs. Some even have enough of their own posts to share without duplicating. The rest of us may wish we had that much output, but it’s not always feasible. Luckily, there is content curation – [...]

The Secret Life of B2Bs

I read a book a few years ago called The Secret Life of Bees by Sue Monk Kidd.  As a born and bred Southerner, I appreciated the story, although fictitious, since it was based on actual, historical events in the American South.   This post is not really based on this wonderful book.  Instead, I would [...]

Inbound Lead Generation and Staying on Track

  Train Shows, Staying on Track, and…Inbound Lead Generation? The male members of my family (which includes everyone except me) adore model trains of all sizes.  We even have a model train layout in our house which currently takes up a large portion of the game room.  When my boys found out there was a [...]

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